The partnership with Gamma Neon - Italy's leading manufacturer of neon signs - began with the definition of a tailor-made and effective communication strategy to communicate a product that is as well-known as it is technically complex to manufacture.
The strategy resulted in the creation of the website and the launch of effective advertising campaigns, which were diversified by product and target audience, which increased the visibility of the brand's products, enabling the company to reach new customers and markets.
A particularly significant moment in our collaboration was Gamma Neon's 50th anniversary. To mark this milestone, we led the process of restyling the company's logo and corporate identity.
The result was a fresh and modern design that reflects the history and strength of a brand that has established itself in the industry on the national market.