Not only is A.S. Roma Ciclismo one of Italy’s earliest-established cycling associations, but it has also obtained great prestige through the years, making it one of the most important clubs on the national panorama.
Established in 1927, it first entrusted its brand relaunching and promotional activities to Nitage back in 2006 and has continued to rely on our restyling and communication strategy ever since.
What we have devised for A.S. Roma Ciclismo are strategies structured to attract new partners, organizing events that in the last few editions have gathered thousands of dedicated supporters, as well as designing customized kits of both on-bike and off-bike apparel, which are distributed all over the world by the club today. The strategies for brand management throughout every country follow the guidelines that we have set.
Of course, every step we take -- every splash we make -- never fails to honor the colors of Rome: carmine red and golden yellow!