In a globalized world, where markets get increasingly complex, products numerous, and competition menacing, choosing a fit name is fundamental to distinguishing yourself.
Naming is the process of identifying a name for a brand, product, or service. Since it introduces them to the market, a name represents a long-term decision.
The perfect name results from a mixture of imagination and tactic: creativity is not enough without shrewdness. Your brand name should be unique, memorable, and strategic.
An effective name satisfies all branding requirements:
However, branding does not have to explain your product.
Once defined, verbal and visual elements should enhance your name with a logo, tagline, patterns, and all other components connected to your visual identity.
Your brand tagline represents the promise you are making to your customers. It is an integral and unchangeable part of your brand narrative and differs from the claim, which relates to a specific product or service campaign.
A tagline is a short, easy, mnemonic, and original text.
Consider the following taglines:
Just do it.
I’m lovin’ it.
Can you recognize the brands?
Almost anyone can identify them as each one of these brands has correctly applied the few essential guidelines we have listed for a great tagline.