Introducing SSL Certificates.

Until a few years ago, creating a website did not require complying to rigid criteria and laws and using peculiar tools. Although it may seem easier to build a website today, it has become necessary to check all the boxes. An essential requirement is the SSL certificate.

What is it, and why is it so essential? Let's find it out in this article!

What is an SSL certificate?

First, we should specify that it is related to security and privacy aspects.

When you need to travel or go to a police station, bank, or Public Administration office, you need a valid document to prove your identity, don't you?

Well, you can think of the SSL certificate (Secure Sockets Layer) as a digital document proving that the website belongs to its actual owner, while protecting confidential information. 

Specifically, it is an encryption protocol that protects the exchange of sensitive data between a site and its visitors (name and surname, address, credit card data, e-mail, telephone number). When you generate an SSL certificate for your site, you get a Private Key and a Public Key (also called digital credentials) as part of a security protocol that establishes an encrypted (secure) link between a search engine or computer and a server or network.

Therefore, when a user accesses the network, the SSL certificate protects their personal data (e.g., credit card information) to prevent them from being stolen by unauthorized parties, such as hackers or scammers.

How do you know if a website is protected with an SSL certificate? It is easy: there should be a padlock and the letters "https://" before the address in the browser address bar.

Why should you install an SSL certificate on your website?

Three words can sum that up: safety, reliability, and positioning.

An SSL certificate is essential to guarantee network security to your visitors and let them browse your website and register on it, using a secure connection.  

This way, visitors will trust your website and consider it reliable, making their browsing experience more pleasant.

At the same time, the SSL certificate helps the SEO (Search Engine Optimization), optimizing your site ranking on various search engines. Only this way can your site appear among the first results that the search engine shows to the users, increasing your online visibility and, consequently, the requests for your products or services.

But what does an SSL certificate actually do?

• it ensures that your site is authentic;
• it protects the users’ privacy;
• it guarantees the integrity of the data exchanged between servers and computers;
• it encrypts confidential information: your users' data will be safe from hackers and scammers;
• it is a proof of legitimacy: it certifies that your domain exists, that it is valid and associated with a natural or legal person (depending on the company);
• it strengthens your brand identity: if your site is safe, it is reliable, and if your site is trustworthy, so is your brand;
• it improves SEO rankings: if your site is secure, the chances of search engine algorithms proposing it among the top results increase.

All our hosting packages come with an SSL certificate included. Contact us to adapt it to your privacy needs!