CGI: How Marketing and Advertising Are Evolving

The technology that launched the modern era of cinema—blending fiction and reality like never before—is now poised to transform marketing and advertising.

Why are social networks and media campaigns filled with CGI? And how can one harness this tool to their advantage? This article explores the current trend in detail.

Let's start with the basics: Magic or CGI?

Computer Generated Imagery is the acronym used to define a specific branch of special effects related to computer graphics.

You might recall when Hermione, entering the Great Hall for the first time in Harry Potter and the Philosopher's Stone, said:

"It's not real, the ceiling. It's just bewitched to look like the night sky."

We're sorry to shatter your childhood dreams: it's not magic, it's CGI.

CGI and Artificial Intelligence

Digitally constructed 3D models, digital images, and animated renderings appear daily in our lives, particularly in entertainment.

Moreover, Artificial Intelligence has given an additional push toward the use of computer graphics in various fields, making the creation of incredible images accessible to everyone.

As Midjourney taught us, the creative possibilities of AI are boundless: if you want to learn how to leverage them best, we discussed it in detail in this article.

Persuasive Marketing and CGI

Have you ever wondered why advertisements have become increasingly extravagant?

With the advancement of neuromarketing, several ways to capture attention and stimulate people's memory have been revealed. Thinking outside the box and producing what people do not expect results in dynamic content that engages our senses more completely and is easier to remember.

On the other hand, neuromarketing also suggests that our brains tend to give more credibility when something fantastic is placed within a real context. As that applies to both words and images, it is particularly helpful for the new communication campaigns.

Creativity and persuasion can now team up more completely within advertisements displaying a mixture of extravagance and reality, leaving us unable to comprehend the truthfulness of what we see on our screens.

Ian Padgham, founder of Origiful, a video production company, inaugurated this phenomenon. Thanks to him, we've seen Jacquemus' Le Bambino whoosh past in Paris to the point that the phenomenon has earned a name: FOOH (Fake Out-Of-Home).

3 case studies of CGI applied to Advertising:

  1. Jacquemus - Le Bambino:
    Gigantic and colorful bags speed through the streets of Paris like double-decker buses. Leveraging all the elements of neuromarketing mentioned earlier, Jacquemus became viral.

  1. Fenty x Puma:
    Rihanna's fashion brand unleashed its fantasy with enormous soccer balls signed by Fenty and Puma beside some of the world's most important attractions.
  1. Netflix - Sex Education
    Another successful example comes from Netflix, which, for the launch of the fourth season of the series Sex Education, unfurled a mega pink condom on the obelisk of Buenos Aires. The media impact of the idea was exceptional.

In conclusion

At this point, we know how to impress our target audience through psychology and thanks to the tools provided by artificial intelligence: are you ready to make the most of CGI? Unleash all your creativity and let the new technologies propel you toward a new era of digital communication, increasingly social and extravagant.

We made it simple

Let's talk about it!

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