Organizing a company event: the importance of event marketing

You might have heard that event marketing is becoming increasinglyessential for any business activity, but what is it exactly...

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Logo redesign: this is when, how, and why to do it

Every business, at a certain point, might need to redesign its logo. That does not imply a complete disruption of what it was, but it has to do with giving it a new look in terms of style...

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Marketing and psychology: a vital interweaving

When it comes to marketing, although it may often seem the complete opposite, the person who should always be at the centre of every thought is the customer as a consumer...

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From consumer goods to luxury products: how can marketing help?

Whenever we enter a store, either pushing a shopping cart down the aisles or surfing the web and e-shopping, we rarely think about how many different product categories exist...

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Ethics and sustainability. How do you engage Gen Z with your brand?

Born between 1997 and 2012, they have never experienced a world without the internet. Someone calls them the TikTok Gen; most became adults during the pandemic...

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Narrating a company: what is brand storytelling?

The first step to understanding brand storytelling is to recognize the power of narratives when associated with marketing strategies...

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A step-by-step guide from branding to trademark registration

Can you imagine a brand without a name, a logo, some colors, and a distinctive visual identity that makes it different from other companies? Honestly, we cannot...

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Six tips for working with non-profits 

One of the biggest challenges any company can encounter is that of working with a non-commercial organization, where, working in collaboration...

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The Product Launch: A Mini-Guide that’s all your own

Launching a product or service is one of the most emotional and exhilarating moments for any business and marks the culmination of a long journey of brainstorming, design, analysis, and preparation...

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What is the difference between Metaverse and Multiverse?

Although they sound almost familiar, as they are starting to pop up everywhere, what is the difference between Metaverse and Multiverse...

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A step-by-step guide to buying NFTs

Are NFTs all Greek to you? Do you believe that MetaMask could be the perfect name for a superhero and OpenSea a parallel universe in a sci-fi franchise...

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Blockchain: what are smart contracts and NFTs?

A blockchain allows for controlling orders, payments, accounts, processes, and much more. In particular, NFTs and smart contracts are...

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