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Are NFTs all Greek to you? Do you believe that MetaMask could be the perfect name for a superhero and OpenSea a parallel universe in a sci-fi franchise...

A blockchain allows for controlling orders, payments, accounts, processes, and much more. In particular, NFTs and smart contracts are...

Blockchain is a vast topic, as large as the possibilities it unlocks. Understanding what a blockchain is and being aware of its applications is fundamental...

In a globalized world, where markets get increasingly complex, products numerous, and competition menacing, choosing a fit name is fundamental to distinguishing yourself...

Logo, colors, pictures, and brand perception are all essential concepts associated with brand identity, but there is much more to keep in mind...

The tone of voice (or TOV) is the tone a company chooses to communicate with its audience. It has to do with the writing style...

Let's start from the beginning. What is brand identity, and why is it so important for your business?...

Independently of your business size, you will certainly know that trained employees and collaborators are fundamental to the achievement of greater market competitiveness...

Have you ever entered a website finding a cookie consent banner asking you to "accept cookies"? In addition, most sites do not display their contents unless you accept the cookie policy, at least customizing it...

Until a few years ago, creating a website did not require complying to rigid criteria and laws and using peculiar tools. Although it may seem easier to build a website today, it has become necessary to check all the boxes. An essential requirement is the SSL certificate...