Email Marketing: The Future of Communication?

In the contemporary age of information overload, our attention spans are shrinking. Engaging an audience long enough to convey a message or spur action poses a growing challenge...

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Dyson: How Did a Vacuum Cleaner Become a Luxury Brand?

In the competitive world of home appliances, Dyson has shaken up the game with a mix of innovation and smart marketing...

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6 Films and TV Series on Marketing and Communication You Shouldn't Miss

The world of communication is a thrilling domain brimming with captivating narratives, particularly on screen...

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Sound Branding: Give Voice to Your Company

In the realm of purchasing decisions, emotions often override rationality. Marketing plays a crucial role in guiding consumer choices and subtly shaping...

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UX Design: The Hidden Power in Our Websites

Have you ever thought that a website could evoke an emotion? Or that an app could elicit joy or frustration? These questions are at the heart of UX design...

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Sanremo 2024: The Marketing Behind the Music Event of the Year

When the holiday season is a distant memory, and Easter is still a mirage, in the middle of winter something that has been warming the hearts of Italian families for years is about to return. It is the Sanremo Festival...

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CGI: How Marketing and Advertising Are Evolving

The technology that launched the modern era of cinema—blending fiction and reality like never before—is now poised to transform marketing and advertising...

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Artificial Intelligence for Creatives: Turning a Threat into a Resource

Artificial Intelligence has taken on a leading role in 2023, establishing itself as one of those technologies capable of marking a turning point in modern history...

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Brand Positioning: the key to success

Sooner or later, every brand needs to deal with brand positioning, yet another marketing term to express how a company is perceived from the outside...

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Luxury Marketing: How to build a luxury brand

How can luxury brands appear so desirable? What makes a brand luxurious? The aura of luxury is the result of a marketing process and, most importantly, an anthropological...

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Goodbye to Google Analytics 3: What changes in the new version?

Anyone working with websites or in online marketing probably received a remainder or e-mail to avoid forgetting what was about to happen on July 1st, 2023...

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From short videos to TikTok: the importance of an effective social media strategy

Implementing a social media strategy represents a fundamental step to achieving the objectives set on social networks. Improvising is never a wise choice...

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Roma | Catania | Torino | Piacenza
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