Whenever we enter a store, either pushing a shopping cart down the aisles or surfing the web and e-shopping, we rarely think about how many different product categories exist...
Whenever we enter a store, either pushing a shopping cart down the aisles or surfing the web and e-shopping, we rarely think about how many different product categories exist...
Born between 1997 and 2012, they have never experienced a world without the internet. Someone calls them the TikTok Gen; most became adults during the pandemic...
The first step to understanding brand storytelling is to recognize the power of narratives when associated with marketing strategies...
Can you imagine a brand without a name, a logo, some colors, and a distinctive visual identity that makes it different from other companies? Honestly, we cannot...
One of the biggest challenges any company can encounter is that of working with a non-commercial organization, where, working in collaboration...
Launching a product or service is one of the most emotional and exhilarating moments for any business and marks the culmination of a long journey of brainstorming, design, analysis, and preparation...
Although they sound almost familiar, as they are starting to pop up everywhere, what is the difference between Metaverse and Multiverse...
Are NFTs all Greek to you? Do you believe that MetaMask could be the perfect name for a superhero and OpenSea a parallel universe in a sci-fi franchise...
A blockchain allows for controlling orders, payments, accounts, processes, and much more. In particular, NFTs and smart contracts are...
Blockchain is a vast topic, as large as the possibilities it unlocks. Understanding what a blockchain is and being aware of its applications is fundamental...
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